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Selected work

The stuff behind the bullet points.

A résumé line tells you what happened. These tell you how—the problem, the messy middle, and what actually shipped. A few deep-dives are below; more available on request.

Case studies

  • Panorama Education · Director & Design Lead

    400+ districts in 3 months

    The 10-minute answer to a six-week consulting engagement.

    As director and design lead, I took ownership of Panorama's AI product and shaped it around Assess → Investigate → Act, partnering with engineering and contributing reusable UI components. It turned a district goal into an evidence-backed report in about ten minutes, and 400+ districts activated the beta in three months.

    Role
    Director & Design Lead. Owned product direction and design; partnered with engineering and contributed reusable UI components.
    Timeline
    2025–2026
  • Terra Dotta · UX Manager

    A CRM built for the students study abroad forgot.

    Study Abroad offices needed a tool to engage students who didn't fit the cookie-cutter profile. I built Engage as the sole designer, prioritizing accessibility and DEI from the vision statement through the UI, and founding Terra Dotta's first design system along the way.

    Role
    Sole designer
    Timeline
    2021–2022
    Outcome
    Now a core Terra Dotta product
  • Terra Dotta · Director of UX & Design (via Smashing Boxes)

    Shipped to 700+ institutions

    A travel safety app that actually keeps students safe.

    Terra Dotta's four-year-old travel safety app needed a complete rebuild of the UX, UI, and tech stack. We redesigned it for three distinct audiences (institutions, admins, students) and migrated it from Angular to React Native. It serves 700+ institutions and sits in the pockets of thousands of students worldwide, keeping them safe on their academic adventures.

    Role
    Director of UX & Design (via Smashing Boxes), design oversight for domestic and offshore engineering teams
    Timeline
    2021
  • Second Nature · Director of Digital Experience

    +60% conversion

    Making air filters seem sexy.

    An end-to-end redesign of the e-commerce experience, from UX and UI to architecture and content strategy. It produced a 60% conversion lift and click-through rates about double the industry average. Turns out boring air filters still deserve great design.

    Role
    Design lead, owned UX/UI/content strategy end-to-end, with front-end and back-end engineering executing under my design oversight
    Timeline
    2018–2020

© 2026 Griffin Kelton · griffin.kelton@gmail.com