Selected work
A résumé line tells you what happened. These tell you how—the problem, the messy middle, and what actually shipped. A few deep-dives are below; more available on request.
Panorama Education · Design Systems & AI
Every squad was re-solving the same component-governance problem on every generative-AI feature. I wrote the playbook—so they stopped. A look at scaling responsible AI design across Figma, Storybook, and Chromatic.
Panorama Education · Director of Product Design
Gut feelings weren't cutting it as a business case for design investment. So I built the Customer Value Index (CVI) and UX Lite to tie experience quality directly to retention—and it contributed to a $5.8M ARR client save.
Second Nature · Director of Digital Experience
An end-to-end redesign of the e-commerce experience—UX, UI, architecture, content strategy—that produced a 60% conversion lift and click-through rates roughly double the industry average. Turns out commodity products still deserve great design.