Just shipped. Squarespace is retired, and I did not throw a party. I rebuilt this myself. Code, hosting, bugs, opinions, all of it. Some pages are still unpacking. The good stuff already found its shelf. Just ask.
Selected work
A résumé line tells you what happened. These tell you how—the problem, the messy middle, and what actually shipped. A few deep-dives are below; more available on request.
Panorama Education · Design Systems & AI
Every squad was re-solving the same component-governance problem on every generative-AI feature. I wrote the playbook. They stopped. A look at scaling responsible AI design across Figma, Storybook, and Chromatic.
Panorama Education · Director of Product Design
$5.8M ARR retained
Gut feelings weren't cutting it as a business case for design investment. So I built the Customer Value Index (CVI) and UX Lite to tie experience quality directly to retention. It contributed to a $5.8M ARR client save.
Terra Dotta · UX Manager
Study Abroad offices needed a tool to engage students who didn't fit the cookie-cutter profile. I built Engage as the sole designer, prioritizing accessibility and DEI from the vision statement through the UI, and founding Terra Dotta's first design system along the way.
Terra Dotta · Director of UX & Design (via Smashing Boxes)
Shipped to 700+ institutions
Terra Dotta's four-year-old travel safety app needed a complete rebuild of the UX, UI, and tech stack. We redesigned it for three distinct audiences (institutions, admins, students) and migrated it from Angular to React Native. It serves 700+ institutions and sits in the pockets of thousands of students worldwide, keeping them safe on their academic adventures.
Second Nature · Director of Digital Experience
+60% conversion
An end-to-end redesign of the e-commerce experience, from UX and UI to architecture and content strategy. It produced a 60% conversion lift and click-through rates roughly double the industry average. Turns out boring air filters still deserve great design.