Coaching

You're already good. Let's make you unstuck.

I coach designers, independents, and high-agency people who know they're capable of more and are ready to do something about it. No frameworks. No certifications. Just thirteen years of hard-won pattern recognition and a willingness to say the thing.

Why I coach

I've managed design teams, shipped products under real pressure, and sat in enough leadership rooms to know what separates people who advance from people who stall. It's rarely talent. It's usually clarity — or the lack of it.

The best conversations I've had in my career happened in one-on-ones where someone said the hard thing and I had to reckon with it. I want to have more of those conversations — with people who are ready to hear them.

Coaching isn't advice. It's an outside view from someone who's been inside enough rooms to know what the map actually looks like.

What I offer

Three lanes. Pick the one that fits where you are. Every engagement starts with a free 30-minute call — no commitment, no pitch deck, just a real conversation about what you need.

01

Design Career Coaching

For designers who want to lead — or lead better.

You're a senior IC wondering if management is the right move. Or you're already leading a team and the playbook you inherited isn't working. You want to grow without playing politics, and you're not sure what "next level" actually looks like.

What we work on

  • Career progression — building a real growth plan (I literally wrote the framework)
  • Leadership presence — making your voice land in rooms that aren't design reviews
  • Portfolio & narrative — telling the story of your work so it gets you the next role
  • Design strategy — connecting craft decisions to business outcomes
  • Navigating politics without becoming political
  • Team building, hiring, and retention at organizations of any size
$200 / session 60 minutes. Biweekly cadence recommended.
02

Business Coaching

For independents building something that needs to work.

You're freelancing, consulting, or running a small studio. You've got the craft down but the business side — pricing, positioning, pipeline, saying no to the wrong work — is eating more energy than the work itself.

What we work on

  • Pricing & packaging — charging what you're worth without apologizing
  • Client pipeline — building a real funnel that doesn't depend on Twitter
  • Positioning — defining what you're the best at and making it legible to buyers
  • Scope & boundaries — saying no to bad-fit work before it drains you
  • Operating rhythm — how to run a practice without burning out in year two
  • Growth decisions — when to hire, when to stay solo, when to pivot
$250 / session 60 minutes. Monthly or biweekly — whatever your business needs.
03

Life Coaching

For high-agency people who feel stuck in a life they built on purpose.

You built a life that looks right from the outside — and it mostly is. But something's off. You're restless, or burned out, or facing a decision that feels too big to make alone. You don't need a therapist; you need someone who'll ask the hard questions and not let you deflect.

What we work on

  • Major career transitions — leaving, staying, or reshaping a role
  • Burnout recovery — diagnosing the source and building a sustainable path forward
  • Identity & purpose — what you actually want vs. what you were supposed to want
  • Decision-making under uncertainty — frameworks for hard choices
  • Work-life integration — not balance, but a real operating model that holds
  • Confidence & voice — showing up fully in rooms where you've been shrinking
$200 / session 60 minutes. Weekly or biweekly — we'll calibrate together.

How it works

1

Free discovery call

30 minutes. You tell me where you are, what you need, and what's in the way. I tell you honestly whether I can help. No pressure, no pitch — just a real conversation. If I'm not the right person, I'll point you toward someone who is.

2

Pick your lane + cadence

Choose the coaching track that fits. We'll agree on a rhythm — weekly for urgent transitions, biweekly for steady growth, monthly for business advisory. You can switch tracks as your needs change.

3

Show up and do the work

Sessions are over video. You bring the real stuff — the hard conversation you're avoiding, the decision you can't make, the pattern you keep repeating. I bring the outside view, the hard questions, and the occasional push you won't give yourself.

Ready to start?

Send me a note with a few words about where you are and what you're looking for. I'll write back within 48 hours, and we'll set up a time to talk. No forms. No funnels. Just a conversation.

Get in touch

Or email me directly: griffin.kelton@gmail.com