Case studies in design leadership, UX engineering, and product strategy.https://www.griffinkelton.com/en-ushttps://www.griffinkelton.com/work/ai-figma-playbook/https://www.griffinkelton.com/work/ai-figma-playbook/Every squad was re-solving the same component-governance problem on every generative-AI feature. I wrote the playbook. They stopped. A look at scaling responsible AI design across Figma, Storybook, and Chromatic.Mon, 30 Jun 2025 00:00:00 GMThttps://www.griffinkelton.com/work/cvi-5-8m-arr-save/https://www.griffinkelton.com/work/cvi-5-8m-arr-save/Gut feelings weren't cutting it as a business case for design investment. So I built the Customer Value Index (CVI) and UX Lite to tie experience quality directly to retention. It contributed to a $5.8M ARR client save.Sun, 01 Sep 2024 00:00:00 GMThttps://www.griffinkelton.com/work/engage/https://www.griffinkelton.com/work/engage/Study Abroad offices needed a tool to engage students who didn't fit the cookie-cutter profile. I built Engage as the sole designer, prioritizing accessibility and DEI from the vision statement through the UI, and founding Terra Dotta's first design system along the way.Wed, 01 Jun 2022 00:00:00 GMThttps://www.griffinkelton.com/work/alert-traveler/https://www.griffinkelton.com/work/alert-traveler/Terra Dotta's four-year-old travel safety app needed a complete rebuild of the UX, UI, and tech stack. We redesigned it for three distinct audiences (institutions, admins, students) and migrated it from Angular to React Native. It serves 700+ institutions and sits in the pockets of thousands of students worldwide, keeping them safe on their academic adventures.Tue, 01 Jun 2021 00:00:00 GMThttps://www.griffinkelton.com/work/second-nature-air-filters-sexy/https://www.griffinkelton.com/work/second-nature-air-filters-sexy/An end-to-end redesign of the e-commerce experience, from UX and UI to architecture and content strategy. It produced a 60% conversion lift and click-through rates roughly double the industry average. Turns out boring air filters still deserve great design.Tue, 15 Dec 2020 00:00:00 GMT