<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.griffinkelton.com/work/ai-figma-playbook</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/og-work/ai-figma-playbook.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/work/alert-traveler</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-old-ui.webp</image:loc>
      <image:caption>Before, the aging Angular UI that had accreted features without a unifying structure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/alert-traveler/user-journey.webp</image:loc>
      <image:caption>User journey map, three audience types, one app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-mockup.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/alert-traveler/information-architecture.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-features.webp</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/work/cvi-5-8m-arr-save</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/og-work/cvi-5-8m-arr-save.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/work/engage</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/engage/engage-1jpg.webp</image:loc>
      <image:caption>Engage dashboard showing campaign metrics and subscriber engagement data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/engage/engage-2jpg.webp</image:loc>
      <image:caption>Engage welcome screen with onboarding flow for new Study Abroad advisors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/engage/engage-prjpg.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/engage/home-1jpg.webp</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/work/second-nature-air-filters-sexy</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/launch-pad-filter-quiz.webp</image:loc>
      <image:caption>Launch Pad filter quiz, the strongest conversion surface in the funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/help-me-choose-result.webp</image:loc>
      <image:caption>Help Me Choose, guided flow for customers who didn&apos;t know their filter specs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/checkout-summary.webp</image:loc>
      <image:caption>Checkout summary page, redesigned for clarity and trust</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/second-nature-before.webp</image:loc>
      <image:caption>Before, the utility-style website that treated every page like a spec sheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/checkout-payment.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/my-products.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://www.griffinkelton.com/case-images/second-nature/order-history.webp</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/griffin-profile.webp</image:loc>
      <image:caption>Griffin Kelton, Design Leader</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.griffinkelton.com/about</loc>
    <image:image>
      <image:loc>https://www.griffinkelton.com/griffin-profile.webp</image:loc>
      <image:caption>Griffin Kelton, Design Leader</image:caption>
    </image:image>
  </url>
</urlset>
