https://www.griffinkelton.com/work/ai-figma-playbook https://www.griffinkelton.com/og-work/ai-figma-playbook.png https://www.griffinkelton.com/work/alert-traveler https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-old-ui.webp Before, the aging Angular UI that had accreted features without a unifying structure https://www.griffinkelton.com/case-images/alert-traveler/user-journey.webp User journey map, three audience types, one app https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-mockup.webp https://www.griffinkelton.com/case-images/alert-traveler/information-architecture.webp https://www.griffinkelton.com/case-images/alert-traveler/alert-traveler-features.webp https://www.griffinkelton.com/work/cvi-5-8m-arr-save https://www.griffinkelton.com/og-work/cvi-5-8m-arr-save.png https://www.griffinkelton.com/work/engage https://www.griffinkelton.com/case-images/engage/engage-1jpg.webp Engage dashboard showing campaign metrics and subscriber engagement data https://www.griffinkelton.com/case-images/engage/engage-2jpg.webp Engage welcome screen with onboarding flow for new Study Abroad advisors https://www.griffinkelton.com/case-images/engage/engage-prjpg.webp https://www.griffinkelton.com/case-images/engage/home-1jpg.webp https://www.griffinkelton.com/work/second-nature-air-filters-sexy https://www.griffinkelton.com/case-images/second-nature/launch-pad-filter-quiz.webp Launch Pad filter quiz, the strongest conversion surface in the funnel https://www.griffinkelton.com/case-images/second-nature/help-me-choose-result.webp Help Me Choose, guided flow for customers who didn't know their filter specs https://www.griffinkelton.com/case-images/second-nature/checkout-summary.webp Checkout summary page, redesigned for clarity and trust https://www.griffinkelton.com/case-images/second-nature/second-nature-before.webp Before, the utility-style website that treated every page like a spec sheet https://www.griffinkelton.com/case-images/second-nature/checkout-payment.webp https://www.griffinkelton.com/case-images/second-nature/my-products.webp https://www.griffinkelton.com/case-images/second-nature/order-history.webp https://www.griffinkelton.com/work/strategic-priorities-advisor https://www.griffinkelton.com/case-images/strategic-priorities-advisor/strategic-priorities-advisor-mobile-act-life-skills-recommendations-crop.webp Mobile Act view showing recommended Life Skills interventions for off-track Grade 10 students https://www.griffinkelton.com/case-images/strategic-priorities-advisor/strategic-priorities-advisor-mobile-assess-life-skills-narrow-overview-crop.webp Focused mobile Life Skills overview at the narrower breakpoint, showing the beginning of the Assess experience https://www.griffinkelton.com/case-images/strategic-priorities-advisor/strategic-priorities-advisor-mobile-assess-life-skills-overview-crop.webp Focused mobile Life Skills overview at the wider breakpoint, showing the beginning of the Assess experience https://www.griffinkelton.com/case-images/strategic-priorities-advisor/callout-anatomy.svg Anatomy of the teal What-this-tells-us explainer callout: an info icon chip, a bold lead line, and body text, annotated as one reusable container, an anchor for the eye, and claim then reasoning https://www.griffinkelton.com/case-images/strategic-priorities-advisor/token-architecture.svg Three-tier token architecture where the Cobalt 700 primitive feeds the fill-option-primary-hover semantic token, which styles a primary Submit Action button https://www.griffinkelton.com/case-images/strategic-priorities-advisor/a11y-pipeline.svg Accessibility enforcement pipeline where a code commit runs axe-core tests that either allow the merge on a passing status or block it on a failing status https://www.griffinkelton.com/case-images/strategic-priorities-advisor/stat-callouts.svg Four stat cards showing 400 plus districts activated in the first three months of beta, a 65 percent SPED and 64 percent FRPL off-track equity gap, 9.9k flags resolved from credit-error corrections, and 26 percent of twelfth-grade absenteeism linked to self-efficacy https://www.griffinkelton.com/case-images/strategic-priorities-advisor/beta-adoption-window.svg Adoption velocity timeline showing a completed beta launch, the current three-month mark with 400 plus districts activated, and a future GA release https://www.griffinkelton.com/case-images/strategic-priorities-advisor/equity-gap-groups.svg Bar comparison showing 64 percent of free and reduced-price lunch students and 65 percent of special education students flagged off track for graduation https://www.griffinkelton.com/case-images/strategic-priorities-advisor/flags-resolved-waterfall.svg Segmented bar showing 57 percent of graduation-readiness flags traced to credit and scheduling errors and 43 percent pointing to real graduation risk, with about 9,900 flags cleared after corrections https://www.griffinkelton.com/ https://www.griffinkelton.com/griffin-profile.webp Griffin Kelton, Design Leader https://www.griffinkelton.com/about https://www.griffinkelton.com/griffin-profile.webp Griffin Kelton, Design Leader